Kathleen Hall Jamieson on political advertising

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Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics ... And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials used by politicians and public interest groups, homing in on their visual and rhetorical methods to expose their actual agendas of issue advocacy. Together, Jamieson and Moyers discuss the significance of these ads in the contexts of future elections and American politics in general.
Jamieson, Kathleen Hall; Moyers, Bill D.; Ganguzza, Mark
Public Affairs Television (Firm); WNET (Television station : New York, N.Y.); Films for the Humanities & Sciences (Firm)
Television interviews
Government, Law, Politics; Broadcasting, Communications; Government, Law, Politics; Advertising, Marketing; Broadcasting, Mass Media; Advertising, Political -- United States; Political campaigns -- United States; Television advertising -- United States
North America; United States; New Jersey
Distinctive Media Collections
Rights Statement
In Copyright
Terms of Use
Access is restricted to patrons at the University of Maryland.
Physical Description
71 minutes; color


Access condition: campus-only.

Creation/Production Credits

A production of Public Affairs Television, Inc. ; a presentation of Thirteen/WNET New York ; director, Mark Ganguzza. Host, Bill Moyers.
Other Identifiers
Filename: lms-089766; Fedora 2 PID: umd:10768; Handle Identifier: hdl:1903.1/3243; Catalog Key: alephsys004126037; OCLC: ocn456173603

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