Coke's water bomb
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market.
Datar, Rajan; Turner, Libby
BBC Education & Training; BBC Worldwide Ltd; Films for the Humanities & Sciences (Firm)
Documentary television programs
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; Bottled water industry -- Great Britain; Bottled water -- Great Britain -- Marketing; Advertising -- Bottled water
Europe; United Kingdom of Great Britain and Northern Ireland; London; North America; United States of America; New Jersey; Princeton
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
29 minutes; color
Access condition: campus-only.
BBC Education & Training ; producer/director, Libby Turner. Narrator, Rajan Datar. Series producer, Mark Gregory ; series editor, Clive Edwards.
- Other Identifiers
Filename: lms-089813; Fedora 2 PID: umd:10797; Handle Identifier: hdl:1903.1/3272; Catalog Key: alephsys004125524; OCLC: ocn719384711
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