Big bucks, big pharma

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Date
2006
Main contributors
Ridberg, Ronit; Media Education Foundation
Summary
Focusing on the pharmaceutical industry's marketing practices, media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
Contributors
Goodman, Amy, 1957-; Killoy, Andrew; Angell, Marcia; Goodman, Bob; Greider, Katharine
Publisher
Media Education Foundation
Genre
Documentary films
Subjects
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; Health, Family Studies; Direct-to-consumer prescription drug advertising; Pharmaceutical industry -- Marketing; Drugs -- Marketing
Locations
North America; United States; Massachusetts; Northampton
Collection
Films@UM
Unit
Distinctive Media Collections
Language
English
Rights Statement
In Copyright
Terms of Use
Access is restricted to patrons at the University of Maryland.
Physical Description
47 minutes; color
Notes
Access
Access condition: campus-only.
Other Identifiers
Filename: lms-090468; Fedora 2 PID: umd:75625; Handle Identifier: hdl:1903.1/10309; Catalog Key: alephsys003885417; OCLC: ocn655926938

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