Big bucks, big pharma
- Date
2006
- Main contributors
Ridberg, Ronit; Media Education Foundation
- Summary
-
Focusing on the pharmaceutical industry's marketing practices, media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
- Contributors
Goodman, Amy, 1957-; Killoy, Andrew; Angell, Marcia; Goodman, Bob; Greider, Katharine
- Publisher
Media Education Foundation
- Genre
Documentary films
- Subjects
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; Health, Family Studies; Direct-to-consumer prescription drug advertising; Pharmaceutical industry -- Marketing; Drugs -- Marketing
- Locations
North America; United States; Massachusetts; Northampton
- Collection
Films@UM
- Unit
Distinctive Media Collections
- Language
English
- Rights Statement
- In Copyright
- Terms of Use
Access is restricted to patrons at the University of Maryland.
- Physical Description
47 minutes; color
- Notes
Access
Access condition: campus-only.
- Other Identifiers
Filename: lms-090468; Fedora 2 PID: umd:75625; Handle Identifier: hdl:1903.1/10309; Catalog Key: alephsys003885417; OCLC: ocn655926938
Access Restrictions
This item is accessible by: collection staff, users in specific IP Ranges.