Big bucks, big pharma
- Main contributors
Ridberg, Ronit; Media Education Foundation
Focusing on the pharmaceutical industry's marketing practices, media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
Goodman, Amy, 1957-; Killoy, Andrew; Angell, Marcia; Goodman, Bob; Greider, Katharine
Media Education Foundation
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; Health, Family Studies; Direct-to-consumer prescription drug advertising; Pharmaceutical industry -- Marketing; Drugs -- Marketing
North America; United States; Massachusetts; Northampton
Distinctive Media Collections
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
47 minutes; color
Access condition: campus-only.
- Other Identifiers
Filename: lms-090468; Fedora 2 PID: umd:75625; Handle Identifier: hdl:1903.1/10309; Catalog Key: alephsys003885417; OCLC: ocn655926938
This item is accessible by: collection staff, users in specific IP Ranges.