- Main contributors
Jhally, Sut; Media Education Foundation
Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans buying their products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne argues that these industries have a clear and deep understanding of the psychology of addiction, an understanding they exploit to create life-threatening dependencies on their products.
Media Education Foundation
Economics, Business, Commerce, Labor; Broadcasting, Communications; Economics, Business, Commerce, Labor; American Culture, History; Advertising -- Social aspects -- United States; Advertising -- Tobacco -- United States; Advertising -- Alcoholic beverages -- United States
North America; United States; Massachusetts; Northampton
Distinctive Media Collections
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
52 minutes; color
Films @ UM
Access condition: campus-only.
- Other Identifiers
Filename: lms-090491; Fedora 2 PID: umd:76410; Handle Identifier: hdl:1903.1/10670; Catalog Key: alephsys003882920; OCLC: ocn662598366
This item is accessible by: collection staff, users in specific IP Ranges.