Deadly persuasion

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Date
2003
Main contributors
Jhally, Sut; Media Education Foundation
Summary
Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans buying their products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne argues that these industries have a clear and deep understanding of the psychology of addiction, an understanding they exploit to create life-threatening dependencies on their products.
Contributor
Kilbourne, Jean
Publisher
Media Education Foundation
Genre
Filmed lectures
Subjects
Economics, Business, Commerce, Labor; Broadcasting, Communications; Economics, Business, Commerce, Labor; American Culture, History; Advertising -- Social aspects -- United States; Advertising -- Tobacco -- United States; Advertising -- Alcoholic beverages -- United States
Locations
North America; United States; Massachusetts; Northampton
Collection
Films@UM
Unit
Distinctive Media Collections
Language
English
Rights Statement
In Copyright
Terms of Use
Access is restricted to patrons at the University of Maryland.
Physical Description
52 minutes; color
Notes
Films @ UM
Access
Access condition: campus-only.
Other Identifiers
Filename: lms-090491; Fedora 2 PID: umd:76410; Handle Identifier: hdl:1903.1/10670; Catalog Key: alephsys003882920; OCLC: ocn662598366

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