- Main contributors
Barbaro, Adriana; Earp, Jeremy; Media Education Foundation
Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.
Media Education Foundation
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; American Culture, History; Child consumers -- United States; Advertising and children -- United States; Marketing research -- United States
North America; United States; Massachusetts; Northampton
Distinctive Media Collections
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
66 minutes; color
Films @ UM
Access condition: campus-only.
- Other Identifiers
Filename: lms-090479; Fedora 2 PID: umd:75988; Handle Identifier: hdl:1903.1/10663; Catalog Key: alephsys003879190; OCLC: ocn656265309
This item is accessible by: collection staff, users in specific IP Ranges.