Killing us softly 4 : advertising's image of women
- Main contributors
Kilbourne, Jean; Jhally, Sut
In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Sequel to: Killing us softly (1979), Still killing us softly (1987), and Killing us softly 3 (2000).
Media Education Foundation
Broadcasting, Communications; Women's Studies; Advertising, Marketing; Broadcasting, Mass Media; Women's Studies; Gender Studies; Women in advertising; Sex in advertising; Body image in women; Sex role; Sexism; Advertising -- Psychological aspects
North America; United States; Massachusetts; Northampton
Distinctive Media Collections
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
45 minutes; color
Access condition: campus-only.
Directed by Sut Jhally.
- Other Identifiers
Filename: lms-090464; Fedora 2 PID: umd:75070; Handle Identifier: hdl:1903.1/10097; Catalog Key: alephsys003881478; OCLC: ocn643346033
This item is accessible by: collection staff, users in specific IP Ranges.