Killing us softly 4 : advertising's image of women

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Date
2010
Main contributors
Kilbourne, Jean; Jhally, Sut
Summary
In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Sequel to: Killing us softly (1979), Still killing us softly (1987), and Killing us softly 3 (2000).
Contributor
Kilbourne, Jean
Publisher
Media Education Foundation
Genre
Filmed lectures
Subjects
Broadcasting, Communications; Women's Studies; Advertising, Marketing; Broadcasting, Mass Media; Women's Studies; Gender Studies; Women in advertising; Sex in advertising; Body image in women; Sex role; Sexism; Advertising -- Psychological aspects
Locations
North America; United States; Massachusetts; Northampton
Collection
Films@UM
Unit
Distinctive Media Collections
Language
English
Rights Statement
In Copyright
Terms of Use
Access is restricted to patrons at the University of Maryland.
Physical Description
45 minutes; color
Notes
Access
Access condition: campus-only.
Creation/Production Credits
Directed by Sut Jhally.
Other Identifiers
Filename: lms-090464; Fedora 2 PID: umd:75070; Handle Identifier: hdl:1903.1/10097; Catalog Key: alephsys003881478; OCLC: ocn643346033

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