Behind the screens
- Main contributors
Soar, Matt; Ericsson, Susan; Jhally, Sut
This program examines the rise of product placements, tie-ins with fast food chains, and toy merchandising in feature films. Argues that mainstream movies have become vehicles for advertising and marketing various products.
Media Education Foundation
Broadcasting, Communications; TV, Film; Economics, Business, Commerce, Labor; American Culture, History; Motion pictures in advertising -- United States; Product placement in mass media -- United States
North America; United States; Massachusetts; Northampton
Distinctive Media Collections
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
37 minutes; color
Access condition: campus-only.
- Other Identifiers
Filename: lms-090467; Fedora 2 PID: umd:75623; Handle Identifier: hdl:1903.1/10308; Catalog Key: alephsys003879084; OCLC: ocn656249867
This item is accessible by: collection staff, users in specific IP Ranges.