Behind the screens
- Date
2000
- Main contributors
Soar, Matt; Ericsson, Susan; Jhally, Sut
- Summary
-
This program examines the rise of product placements, tie-ins with fast food chains, and toy merchandising in feature films. Argues that mainstream movies have become vehicles for advertising and marketing various products.
- Publisher
Media Education Foundation
- Genre
Documentary films
- Subjects
Broadcasting, Communications; TV, Film; Economics, Business, Commerce, Labor; American Culture, History; Motion pictures in advertising -- United States; Product placement in mass media -- United States
- Locations
North America; United States; Massachusetts; Northampton
- Collection
Films@UM
- Unit
Distinctive Media Collections
- Language
English
- Rights Statement
- In Copyright
- Terms of Use
Access is restricted to patrons at the University of Maryland.
- Physical Description
37 minutes; color
- Notes
Access
Access condition: campus-only.
- Other Identifiers
Filename: lms-090467; Fedora 2 PID: umd:75623; Handle Identifier: hdl:1903.1/10308; Catalog Key: alephsys003879084; OCLC: ocn656249867
Access Restrictions
This item is accessible by: collection staff, users in specific IP Ranges.