Behind the screens

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Date
2000
Main contributors
Soar, Matt; Ericsson, Susan; Jhally, Sut
Summary
This program examines the rise of product placements, tie-ins with fast food chains, and toy merchandising in feature films. Argues that mainstream movies have become vehicles for advertising and marketing various products.
Publisher
Media Education Foundation
Genre
Documentary films
Subjects
Broadcasting, Communications; TV, Film; Economics, Business, Commerce, Labor; American Culture, History; Motion pictures in advertising -- United States; Product placement in mass media -- United States
Locations
North America; United States; Massachusetts; Northampton
Collection
Films@UM
Unit
Distinctive Media Collections
Language
English
Rights Statement
In Copyright
Terms of Use
Access is restricted to patrons at the University of Maryland.
Physical Description
37 minutes; color
Notes
Access
Access condition: campus-only.
Other Identifiers
Filename: lms-090467; Fedora 2 PID: umd:75623; Handle Identifier: hdl:1903.1/10308; Catalog Key: alephsys003879084; OCLC: ocn656249867

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