As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy.
Hudson, Nick; Eastman, Virginia
BBC Education & Training; Films for the Humanities & Sciences (Firm)
Documentary television programs
Economics, Business, Commerce, Labor; Economics, Business, Commerce, Labor; Advertising, Marketing; Jewelers; Advertising -- Jewelry; Endorsements in advertising; Target marketing
Europe; United Kingdom of Great Britain and Northern Ireland; London; North America; United States of America; New Jersey; Princeton
- Rights Statement
- In Copyright
Access is restricted to patrons at the University of Maryland.
- Physical Description
30 minutes; color
Access condition: campus-only.
BBC Education & Training ; producer/director, Nick Hudson. Reporter, Virginia Eastman. Camera, Joe Taylor and Ken Webb ; editor, Clive Edwards ; series producer, Mark Gregory.
- Other Identifiers
Filename: lms-089816; Fedora 2 PID: umd:10800; Handle Identifier: hdl:1903.1/3275; Catalog Key: alephsys004125675; OCLC: ocn606009046
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